LG Wins Viral, uh.. "Emmy"

[jayhenry]

Now you can refer to it as "the award-winning lonelygirl15 series." On the other hand, you can also refer to him as "the award-winning bald guy, Renetto."

November 2, 2006
Lonelygirl, YouTube Score TVWeek Viral Video Awards
By Greg Baumann

YouTube and the lonelygirl15 Internet video series took home prizes Thursday in TelevisionWeek's first annual Viral Video Awards in recognition of the contribution they made to the development of the new media phenomenon.

The lonelygirl15 series won in the category for best professional viral video. "Extreme Diet Coke and Mentos Experiment" was honored as best homegrown viral video.

YouTube's award was in the category of most influential viral video site aligned with a major media company. Revver.com was named best independent viral video site.

The event, held in conjunction with the National Television Academy's Technology & Engineering Emmy Awards nominations, included a question-and-answer session with Break.com CEO Keith Richman.

Mr. Richman remarked on an evolution in the development of Internet video, noting that production values are rising and that more Hollywood professionals are creating content for the Web.

[noasinger]

I think we're dropping the ball here, folks. Stuff is happening all around us, and all we've managed to do is create a few additional threads.

[Smashing]

Cool. Good for them. I believe the "Extreme Diet Coke and Mentos Experiment" reffered to is not Renetto's, but the "original:"
media.revver.com/broadcast/27335/video.mov/13970

I wonder if Lonelygirl15 might win a real emmy? As of last year, the Daytime Emmy's established a category for Internet video. The first winner was AOL for their Live 8 coverage. Here were the nominees:
www.emmyonline.org/emmy/daytime_new_media_nominations.html

[curiousgeorge]

jayhenry said:

Mr. Richman remarked on an evolution in the development of Internet video, noting that production values are rising and that more Hollywood professionals are creating content for the Web.

This has been my contention for quite a while now, the big boys are watching all of this (well, maybe not us...) with rapt attention and are going to get IN on this game.

They may not be as fast as the "post it with no intention to profit" folks on YT, but they are going to get in on it. There are a lot of very creative people in Tinseltown and they WILL find some way to make money on an IMS. Sit tight, we are witnessing not so much the birth of an art form, but the birth of an INDUSTRY.

I think there will always be a place on the web for YT style productions made by amateurs, but the lure of all those eyeballs will be too hard to resist in the ever expanding media market. Production budgets will be commensurate with eyeballs.

I'm all about Capitalism (with a big C) and find this exciting to watch!

ETA: In addition to hordes of Creatives in Hollywood, they are also hordes of MBAs, THEY are watching all of this very carefully also.

[jayhenry]

According to a couple of blogs, the creators will be leading a panel at the South By Southwest Film Festival in Austin, TX. You have until March 2007 to book your ticket and learn all the "secrets" from behind the scenes.

[noasinger]

Hmm, we should try to get them for the Enzian this spring....