Interview with Greg

[jayhenry]

Greg Goodfried in Adweek

A Q&A with Greg in adweek. Nothing particularly new here though...

[oweniscool]

What's the advantage of advertising on a Webisode?
Brands are going to realize that you can reach people on the Internet who are more passionate, more investigative ... and you actually have the ability to convert a sale. The technology is already out there where if one of the characters is wearing a jacket you like, you can click it to get it from bananarepublic.com.

They're not really taking advantage of this technology then. Their advertisement is pretty run-of-the mill. Maybe he should talk to those StarStyle people who do the PQ outfits and whatnot. That would be cool.
To their credit though, they've been really good about keeping advertisements unobtrusive. There's no 3s "LG15 brought to you by Old Spice" curtain or anything like that. Even better, there's no irritating Hairspray commercial at the end of every episode. Gah! Always that same annoying music--I'm already used to pausing it when the credits start rolling.

This only brings me back to my point that they need better management. Miles complains about "process issues" because the team is bigger now, but it's also obvious that they need even more people. They need someone to read the forums and comment boards and relay any important messages or complaints to Miles (public relations), some salesman to drum up those advertisement deals, a web designer to implement shiny new buttons and perform the maintenance that the site needs (and deal with those technical snafus that keep coming up), an assistant to keep tabs on expenses and managing video content. I know that costs $$$, but sometimes you need to put in $$$ to get money back. All this would free up the 3 c's to focus on making a compelling story while still making money. Maybe they don't need so many writers and stuff if quality control is hard to do. Maybe they should be making videos and hiring others to do the administrative aspects.