Post by milowent on Mar 19, 2007 23:45:47 GMT -5
found the link via the lg15 today blog:
blogs.business2.com/business2blog/2007/03/lonelygirl15_ge.html
Lonelygirl15 Gets Its First Product Placement
omorrow will be another milestone for Web video: Lonelygirl15, the popular YouTube video series done on the cheap by a cast of aspiring Hollywood actors, is about to feature its first product placement.
Producer Greg Goodfried tells me that in the show which will be posted tomorrow (March 20) on the Loneygirl15 site, the three main characters are riding in a car when Lonelygirl Bree (who I guess is not so lonely anymore), takes out a pack of Ice Breakers Sours Gum. Some dialog ensues where the two boys in the car with her want some of the gum, but she only has three pieces left. So she stuffs them all in her mouth before anyone else can grab them.
At least Hershey's, the sponsor, will be eating that scene up. Goodfried says that Loneygirl15 gets 1.5 million views per week, or 300,000 to 400,000 per episode. While he wouldn't say exactly how much Hershey's is dishing out for the product placement, he confirmed that it was in the same range as what Diggnation gets from its sponsors (which is as much at $10,000 per show per sponsor). Says Goodfried:
It won’t make us rich by any means, but it helps cover the production costs. It's cool for us because major brands are treating our show as a major media entertainment property.
Maybe he should rephrase that: they are treating Lonelygirl15 as a major Web entertainment property. Regular TV spots and product placements are still more expensive. But then, WebTv is also a lot cheaper to make. Loneygirl15's operating costs are about $40,000 a month, says Goodfried, which covers 10 employees (including the actors). Goodfried says he is in talks with more advertisers for future product placements and straight-up sponsorships.
blogs.business2.com/business2blog/2007/03/lonelygirl15_ge.html
Lonelygirl15 Gets Its First Product Placement
omorrow will be another milestone for Web video: Lonelygirl15, the popular YouTube video series done on the cheap by a cast of aspiring Hollywood actors, is about to feature its first product placement.
Producer Greg Goodfried tells me that in the show which will be posted tomorrow (March 20) on the Loneygirl15 site, the three main characters are riding in a car when Lonelygirl Bree (who I guess is not so lonely anymore), takes out a pack of Ice Breakers Sours Gum. Some dialog ensues where the two boys in the car with her want some of the gum, but she only has three pieces left. So she stuffs them all in her mouth before anyone else can grab them.
At least Hershey's, the sponsor, will be eating that scene up. Goodfried says that Loneygirl15 gets 1.5 million views per week, or 300,000 to 400,000 per episode. While he wouldn't say exactly how much Hershey's is dishing out for the product placement, he confirmed that it was in the same range as what Diggnation gets from its sponsors (which is as much at $10,000 per show per sponsor). Says Goodfried:
It won’t make us rich by any means, but it helps cover the production costs. It's cool for us because major brands are treating our show as a major media entertainment property.
Maybe he should rephrase that: they are treating Lonelygirl15 as a major Web entertainment property. Regular TV spots and product placements are still more expensive. But then, WebTv is also a lot cheaper to make. Loneygirl15's operating costs are about $40,000 a month, says Goodfried, which covers 10 employees (including the actors). Goodfried says he is in talks with more advertisers for future product placements and straight-up sponsorships.
