Post by milowent on Jan 9, 2007 16:42:50 GMT -5
ebay and domino's decided to do a lonelygirl15-copy for a marketing campaign.....
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www.adrants.com/2007/01/dominos-knocks-off-lonelygirl-with-spoile.php
Domino's Knocks Off Lonelygirl with Spoiled Adolescent Brat
An Adrants reader points us to Mackenzieheartsu, a boring but strangely watchable spoiled rich girl whose travails over her father's choice of car colour culminate in her getting what she wants and selling the old car for $9.99 on Ebay.
The last video drops a link to Anything Goes Deal, the latest Domino's promotion, a less-than-subtle hint likely to fly over the heads of everyone involved. Nobody in her comments section seems the wiser, anyway.
The campaign ran a couple weeks in December and looks over, which is too bad because we thought Mackenzie more convincing than LonelyGirl15 (who had suspiciously clean production skills). The comments she received indicate she made a vivid impression with people riding the Laguna Beach and OC waves.
Our favourite comment was "I hope your father sells you on Ebay in $9.90 and some poor Norwegian baker family buy you to bake fish bread whole of your life." We're not sure what fish bread is, but it sounds uncute and we have serious doubts Mackenzie would like its shade. It might not match anything in her room.
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here's the channel referred to in the article, there were 4 videos posted:
www.youtube.com/profile?user=MacKenzieheartsu
the most watched video (the 1st one) has about 31,000 hits. the last video actually posts a link that would bring you here: www.dominos.ebay.com/
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www.adrants.com/2007/01/dominos-knocks-off-lonelygirl-with-spoile.php
Domino's Knocks Off Lonelygirl with Spoiled Adolescent Brat
An Adrants reader points us to Mackenzieheartsu, a boring but strangely watchable spoiled rich girl whose travails over her father's choice of car colour culminate in her getting what she wants and selling the old car for $9.99 on Ebay.
The last video drops a link to Anything Goes Deal, the latest Domino's promotion, a less-than-subtle hint likely to fly over the heads of everyone involved. Nobody in her comments section seems the wiser, anyway.
The campaign ran a couple weeks in December and looks over, which is too bad because we thought Mackenzie more convincing than LonelyGirl15 (who had suspiciously clean production skills). The comments she received indicate she made a vivid impression with people riding the Laguna Beach and OC waves.
Our favourite comment was "I hope your father sells you on Ebay in $9.90 and some poor Norwegian baker family buy you to bake fish bread whole of your life." We're not sure what fish bread is, but it sounds uncute and we have serious doubts Mackenzie would like its shade. It might not match anything in her room.
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here's the channel referred to in the article, there were 4 videos posted:
www.youtube.com/profile?user=MacKenzieheartsu
the most watched video (the 1st one) has about 31,000 hits. the last video actually posts a link that would bring you here: www.dominos.ebay.com/
