Post by milowent on Dec 5, 2006 1:09:38 GMT -5
Jay excerpted this article in another thread, but i am excerpting a different part, about the creators' new production company, as buckwheat commented on it as being wholly another facet of the story:
www.clickz.com/showPage.html?page=3624087
Lonelygirl15 Creators Woo Mad Ave, Launch Production Co. › › › ClickZ News
By Zachary Rodgers | December 1, 2006
...
A recent LG15 effort involved a product placement of sorts. A video featured Lonelygirl15 actress Jessica Rose gazing into a Webcam in trademark fashion; however, this time she spoke about global poverty to promote The United Nations' Stand Up Against Poverty Campaign, rather than gabbing about boy and family troubles. Arranged by Young & Rubicam, it marked the first offshoot project from Web video production company Telegraph Ave. Productions, a new venture Goodfried has launched with LG15 co-inventors Miles Beckett and Mesh Flinders. The firm will develop new series and provide marketing support to generate online buzz for traditional film and TV releases, and may do work for other verticals as well.
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So, I don't see this so much as a business model in of itself, but more as the creation of a vehicle for the development of one. It sounds like the Creators want to leverage the success they had with lg15 to sell their skills to others in the more traditional video media market (film, TV) seeking an internet component, as well as to create other IMS or episodic internet video like scott zakarin has done.
And perhaps someone like BaileysMom can explain to me what they really mean by verticals here? Integration of internet video into to other non-internet forms of entertainment?
www.clickz.com/showPage.html?page=3624087
Lonelygirl15 Creators Woo Mad Ave, Launch Production Co. › › › ClickZ News
By Zachary Rodgers | December 1, 2006
...
A recent LG15 effort involved a product placement of sorts. A video featured Lonelygirl15 actress Jessica Rose gazing into a Webcam in trademark fashion; however, this time she spoke about global poverty to promote The United Nations' Stand Up Against Poverty Campaign, rather than gabbing about boy and family troubles. Arranged by Young & Rubicam, it marked the first offshoot project from Web video production company Telegraph Ave. Productions, a new venture Goodfried has launched with LG15 co-inventors Miles Beckett and Mesh Flinders. The firm will develop new series and provide marketing support to generate online buzz for traditional film and TV releases, and may do work for other verticals as well.
----
So, I don't see this so much as a business model in of itself, but more as the creation of a vehicle for the development of one. It sounds like the Creators want to leverage the success they had with lg15 to sell their skills to others in the more traditional video media market (film, TV) seeking an internet component, as well as to create other IMS or episodic internet video like scott zakarin has done.
And perhaps someone like BaileysMom can explain to me what they really mean by verticals here? Integration of internet video into to other non-internet forms of entertainment?