The Michael Eisner-backed online video production company Vuguru says that its first Web serial (which consists of eighty 90-second episodes) is clocking about 200,000 views a day, with over 5.2 million views in the past month.
Mediaweek notes that while the show's daily audience is not far from a low-rated cable series, individual episodes are still getting far fewer views than popular Web serials like LonelyGirl15, which can see its viewership in the millions. [Milo adds: i question the accuracy of this statement. only a few lg15 video have over a million views. And serials "like" LG15? There are no other web serials of such popularity.]
However, a number that is sure to be encouraging to Vuguru (and the producers of the movie Hairspray, a Prom Queen sponsor) is the 18,000-plus friends that Prom Queen has garnered. MySpace, one of several outlets where fans can stream the show, accounts for nearly 3.7 million of the views generated to date, making the site far and away the leading distributor (MySpace gets each episode 12 hours before other sites do).
Veoh, which hosts a Prom Queen channel, has generated the second largest number of views (854,653), followed by YouTube (232,382) and PromQueen.tv. Other sites streaming the soap are StarStyle.com and Ellegirl.com, as well as Verizon’s V Cast platform. (Mobile streaming figures are not included in these numbers.)