Post by milowent on Mar 29, 2007 11:31:50 GMT -5
myspace will have promqueen episodes one day early - starting this Sundy.
i wonder how myspace is going to push promqueen? putting it on the front page if myspace would be pretty big?
www.ft.com/cms/s/2153e480-dd8e-11db-8d42-000b5df10621.html
MySpace, Eisner in online video deal
By Matthew Garrahan in Los Angeles
Published: March 29 2007
MySpace, the social networking site owned by News Corp, has made its biggest push yet into providing its millions of members with original video content after striking a deal with Michael Eisner, the former chief executive of Walt Disney.
The agreement, to be announced as early as Thursday, is the first of many expected tie-ups between MySpace and creators of short-form video entertainment.
The deal, part of the site’s effort to compete more aggressively with YouTube will see MySpace distribute and promote Mr Eisner’s new online drama, Prom Queen.
Each “webisode” will last 90 seconds and new instalments will air on MySpace every day, starting on Sunday. MySpace’s 160m users will be able to watch the shows a day before they appear anywhere else on the internet.
MySpace declined to comment on the deal, which comes a week after News Corp and NBC Universal announced plans for an online video platform.
News Corp has already made inroads into online video with MySpace. Although it is best known for social networking, the site has grown to become the second-biggest online video destination behind YouTube, which is owned by Google. [milo adds: 2nd place must be waaaayy behind 1st then.]
But with advertisers pouring more money into internet video, the fight for supremacy as the leading distribution channel is intensifying, with original and compelling content seen as a key driver of big online audiences. MySpace attracts up to 60,000 new videos a day, with its video channel having doubled in size in a year, according to internal traffic numbers.
Unlike YouTube, video on MySpace can be targeted at the site’s communities. Two-thirds of all videos played on MySpace appear on the individual profile pages of its users, which has increased the site’s appeal to advertisers and creators of content keen to target specific audiences.
Prom Queen will be aimed at a young, teenage demographic, and its fictional characters will have their own video blogs and MySpace pages.
The deal also represents a significant milestone for Mr Eisner, who in his 20 years at Disney oversaw a turnround of the company. However, his tenure ended in bitterness two years ago after a high-profile shareholder row.
-----
commentary on myspace deal:
www.bloggingstocks.com/2007/03/29/can-myspace-support-a-michael-eisner-comback-no/
Can MySpace support a Michael Eisner comback? No!
Posted Mar 29th 2007 9:15AM by Douglas McIntyre
News Corp.'s (NYSE: NWS) MySpace is cutting a deal with former Walt Disney Co. (NYSE: DIS) chief Michael Eisner to create "webisodes" for the big social networking site. The shows will be available at MySpace before they can be viewed anywhere else.
MySpace already offers a lot of video, but the Eisner content will be targeted to specific sets of MySpace users and should draw targeted advertising.
The deal looks good on paper, but it is not as if Eisner can create hundreds of videos per day. With programming from the major media companies hitting the market in new deals between content holders like News Corp and General Electric Co.'s (NYSE: GE) NBC and distribution outlets like Yahoo! Inc. (NASDAQ: YHOO) and Microsoft Corp.'s (NASDAQ: MSFT) MSN, the Eisner deal is a drop in the bucket.
The biggest problem with video on the internet now is that there is too much of it spread across too many sites. Users need a "video guide" to tell them what is on at which site at any given time of the day.
A "video guide"? That could be a successful new business for Eisner. [milo adds: a tv guide channel to internet video, yes its a good idea? is lesbrent reading this? :-)]
Douglas A. McIntyre is a partner at 24/7 Wall St.
i wonder how myspace is going to push promqueen? putting it on the front page if myspace would be pretty big?
www.ft.com/cms/s/2153e480-dd8e-11db-8d42-000b5df10621.html
MySpace, Eisner in online video deal
By Matthew Garrahan in Los Angeles
Published: March 29 2007
MySpace, the social networking site owned by News Corp, has made its biggest push yet into providing its millions of members with original video content after striking a deal with Michael Eisner, the former chief executive of Walt Disney.
The agreement, to be announced as early as Thursday, is the first of many expected tie-ups between MySpace and creators of short-form video entertainment.
The deal, part of the site’s effort to compete more aggressively with YouTube will see MySpace distribute and promote Mr Eisner’s new online drama, Prom Queen.
Each “webisode” will last 90 seconds and new instalments will air on MySpace every day, starting on Sunday. MySpace’s 160m users will be able to watch the shows a day before they appear anywhere else on the internet.
MySpace declined to comment on the deal, which comes a week after News Corp and NBC Universal announced plans for an online video platform.
News Corp has already made inroads into online video with MySpace. Although it is best known for social networking, the site has grown to become the second-biggest online video destination behind YouTube, which is owned by Google. [milo adds: 2nd place must be waaaayy behind 1st then.]
But with advertisers pouring more money into internet video, the fight for supremacy as the leading distribution channel is intensifying, with original and compelling content seen as a key driver of big online audiences. MySpace attracts up to 60,000 new videos a day, with its video channel having doubled in size in a year, according to internal traffic numbers.
Unlike YouTube, video on MySpace can be targeted at the site’s communities. Two-thirds of all videos played on MySpace appear on the individual profile pages of its users, which has increased the site’s appeal to advertisers and creators of content keen to target specific audiences.
Prom Queen will be aimed at a young, teenage demographic, and its fictional characters will have their own video blogs and MySpace pages.
The deal also represents a significant milestone for Mr Eisner, who in his 20 years at Disney oversaw a turnround of the company. However, his tenure ended in bitterness two years ago after a high-profile shareholder row.
-----
commentary on myspace deal:
www.bloggingstocks.com/2007/03/29/can-myspace-support-a-michael-eisner-comback-no/
Can MySpace support a Michael Eisner comback? No!
Posted Mar 29th 2007 9:15AM by Douglas McIntyre
News Corp.'s (NYSE: NWS) MySpace is cutting a deal with former Walt Disney Co. (NYSE: DIS) chief Michael Eisner to create "webisodes" for the big social networking site. The shows will be available at MySpace before they can be viewed anywhere else.
MySpace already offers a lot of video, but the Eisner content will be targeted to specific sets of MySpace users and should draw targeted advertising.
The deal looks good on paper, but it is not as if Eisner can create hundreds of videos per day. With programming from the major media companies hitting the market in new deals between content holders like News Corp and General Electric Co.'s (NYSE: GE) NBC and distribution outlets like Yahoo! Inc. (NASDAQ: YHOO) and Microsoft Corp.'s (NASDAQ: MSFT) MSN, the Eisner deal is a drop in the bucket.
The biggest problem with video on the internet now is that there is too much of it spread across too many sites. Users need a "video guide" to tell them what is on at which site at any given time of the day.
A "video guide"? That could be a successful new business for Eisner. [milo adds: a tv guide channel to internet video, yes its a good idea? is lesbrent reading this? :-)]
Douglas A. McIntyre is a partner at 24/7 Wall St.